Santa Cruz, California-based
NHS Skateboard was a major player in the explosion of the skateboard
culture in the 1970's. NHS published a 250-page book of pictures
and stories featuring famous skateboarders from the past 25
years, titled Built to Grind.
25 Years of Skateboard History: NHS Skateboard
NHS Skateboard hired Public Good PR
to generate media coverage about the book. The campaign generated
national news coverage, including a multi-media feature on
the Time magazine Web site that highlighted
the role of NHS in the skateboard culture.
NHS Skateboard hired Public Good PR
to generate media coverage about the book. The campaign generated
national news coverage, including a multi-media feature on
the Time magazine Web site that highlighted
the role of NHS in the skateboard culture.
