Public Good PR brought the efforts of the Protect Our Waters Coalition into the international spotlight by garnering worldwide media coverage. With placement in more than 150 outlets including Business Week and The Washington Post, Public Good PR’s strategic media outreach led Nestlé to scale back plant plans by 60 percent and to cancel its original contract with the town of McCloud, California. The company also agreed to conduct extensive scientific research on how the plant might affect the surrounding natural habitat. Our efforts proved successful when Nestle announced their complete abandonment of the McCloud project, their plans to sell their real estate holdings in the town and their commitment to completing the two years of scientific studies we convinced them to undertake.