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Background

A lawsuit filed against American Honda Finance Corp., Toyota Motor Credit Corp. and WFS Financial accused the companies of discriminating against black and Hispanic car buyers by charging them higher interest rates on their dealer-arranged loans than were charged to white car buyers. Evidence showed that on average, black customers were charged fees double those charged to white customers.

Auto Loan Race Discrimination:
Lawyers’ Committee for Civil Rights

Public Good PR partnered with i.e. communications to coordinate a press conference about the lawsuit. Plaintiffs told their personal stories at the event. Bill Lann Lee, former Director of the U.S. Justice Department's Civil Rights Division and attorney for the plaintiffs, discussed the case and spoke about the ongoing practice of racial discrimination in the car loan industry.

The story was covered by the CBS Evening News, the New York Times, the Los Angeles Times, AP Radio, the San Francisco Chronicle and many other news outlets.

Stories

 Los Angeles Times
 New York Times
 Orange County Register
 San Francisco Chronicle

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Media
CBS Morning News
New York Times
Los Angeles Times
Associated Press Radio
San Francisco Chronicle
Atlanta Journal Constitution
Oakland Tribune
Orange County Register
Long Beach Press Telegram
Alamedia Times Star
East Bay Express