Management of Berkeley
Honda resolved a labor dispute with their mechanics union after
a long-standing public fight between the parties. Both
the union and the dealership wished to promote the new agreement
and in order to encourage customers to return Berkeley Honda
for mechanical work.
Resolving a Long-Standing Labor Dispute:
Berkeley Honda
Public Good PR coordinated a press conference that included
the manager of Berkeley Honda, the president of the union,
and the mayor of the City of Berkeley. The press conference
yielded widespread media coverage throughout the Bay Area.
Public Good PR coordinated a press conference that included
the manager of Berkeley Honda, the president of the union,
and the mayor of the City of Berkeley. The press conference
yielded widespread media coverage throughout the Bay Area.
