Severn Williams

Background

In response to a devastating freeze that affected agricultural production throughout California, the James Irvine Foundation, one of California's largest foundations, donated a total of $250,000 to four community foundations throughout the state in order to provide aid to the farm workers whose livelihood was threatened due to the natural disaster. The Irvine Foundation grants were then distributed by the recipient community foundations to local frontline agencies to provide financial assistance for rent, mortgage, utility bills, and other ongoing expenses for farm workers and their families.

Farm Worker Assistance in the Wake of the Freeze: The James Irvine Foundation

Public Good PR was recruited by Full Court Press to work with the Irvine Foundation, recipient community foundations, and other statewide foundations to coordinate both local and statewide messages for this media campaign. Public Good PR tailored the message as necessary to each affected community.

Stories

The Desert Sun
Silicon Valley/San Jose Business Journal

Other Case Studies:
Foundations and Nonprofits
Attorneys
Socially Responsible Businesses


	Previous Case Study	All Case Studies	Next Case Study

Media

Desert Sun

Fresno Bee

Salinas Californian

San Francisco Business Times

San Jose Business Journal

Tulare Advance-Register

Ventura County Star

Visalia Times-Delta

KFSN ABC TV

KMIR NBC TV

KCBS CBS Radio