Public Good PR | Public Relations and Socially Responsible Marketing

Background

California Trout has been working since 1971 to secure protections for the state’s unparalleled wild and native trout. The organization brought in Public Good PR to publicize a comprehensive status report of California’s native salmon, trout, and steelhead species showing that many of California’s native fish face likely extinction in the next 100 years.

California Fish in Crisis: California Trout

When California Trout released SOS: California’s Native Fish Crisis in November 2008, Public Good PR helped shape this complex, policy-oriented report into a story so newsworthy it landed on the front page of the San Francisco Chronicle. By appropriately shaping the story, PGPR shined a spotlight on this issue, garnering additional coverage in the Los Angeles Times, Sacramento Bee, Associated Press and local outlets throughout California.