About Public Good PR
Public Good PR is a boutique public and media relations firm specializing in outreach on behalf of non-profit organizations, foundations, attorneys, and socially responsible businesses. Services range from developing strategic communications plans to coordinating media campaigns and designing print and digital materials. Since 2001, Public Good PR has worked with a wide variety of socially responsible organizations, generating coverage in national and local print and broadcast media throughout the country.

Severn Williams
For more than 20 years Severn Williams has been advancing the goals of nonprofits, foundations, and socially responsible businesses through creative and effective communications campaigns.

His work to publicize the environmental consequences of building the nation’s largest water bottling plant near Mt. Shasta, California played a critical role in preserving the pristine McCloud watershed. He garnered key media placements for authors Paul Ehrlich and David Wilcove on national NPR shows including Fresh Air, Living on Earth, and the Diane Rehm Show. Severn also worked closely with the Leakey Foundation in promoting its 40th anniversary and its awarding of the Leakey Prize to renowned primatologist Jane Goodall.

When the National Senior Citizens Law Center was concerned that low-income seniors would lose access to prescription drugs overnight as Medicare Part D took effect, Williams helped generate coverage in the New York Times and the Washington Post to call attention to the issue. When 1 million cribs were recalled due to a potentially fatal construction flaw, he secured interviews for the lead plaintiff and attorney on the Today Show and Good Morning America.

In 2001-2002, Severn served as a key member of the strategy team for a $2 million public education campaign to prevent youth violence, funded by a grant from The California Wellness Foundation to San Francisco-based i.e. communications. At strategy and communications consulting firm Staton-Hughes, he helped elect Democratic candidates to office, represented labor unions to the media, and developed media strategies for non-profit organizations.

Severn worked with celebrities and media executives to incorporate environmental themes into TV shows and feature films at the Hollywood-based Environmental Media Association. He produced celebrity-featured public service announcements for the U.S. Environmental Hotline, and in 1996-1997 Williams directed the nationwide YES Tour, a multimedia show educating youth across America about protecting the environment.

Nina Erlich-Williams
Nina Erlich-Williams specializes in strategic communications. She joined the Public Good PR team in 2007. Prior to joining Public Good PR, Nina worked as a Senior Planner in the County of Santa Barbara's Long Range Planning Division and as a Court Services Analyst in the Office of the Secretariat in California's Administrative Office of the Courts.

At strategic communications and political consulting firm Staton-Hughes, Nina developed strategy and directed day-to-day operations for political campaigns. There she also drafted brochures, newsletters, and other materials on behalf of both political and non-profit clients. While with Staton-Hughes, Nina planned and directed a three-day technology tour on behalf of Congresswoman (now House Speaker) Nancy Pelosi for more than 30 of her congressional colleagues.

Nina holds a Master of Public Policy degree from the Goldman School of Public Policy at the University of California, Berkeley and a Bachelor of Arts degree from Wesleyan University in Middletown, Connecticut. She was a Coro Fellow in Public Affairs in San Francisco in 1998-99.

Robin Singler
Robin Singler applies her extensive communications and organizational experience to a broad range of Public Good PR's client support services. She has produced newsletters, drafted brochures, press releases and other press materials for a variety of organizations for over four years in Northern California.

Robin hails from a hands-on grassroots non-profit background, where she played a key role in McCloud California's successful fight against corporate giant Nestle Waters North America from 2007 to 2009. In that effort she provided organizational and media strategy support to the McCloud Watershed Council and the Protect Our Waters Coalition, in addition to serving as a public event facilitator and appearing on Trout Unlimited's On the Move cable television show.

In 2008-09, she served as vice-chair and co-founder of the McCloud Local First Network, a 501 c(3) organization inspired by the progressive "Local First" movement. Robin developed and implemented the McCloud Local First Network's 2009 holiday marketing campaign to much success, and she uses her highly developed written communication skills in a variety of non-profit volunteer roles, such as assisting Shasta Disabled Sports USA in on-going media outreach, event planning and organizational functions.

Previous to her non-profit experience, Robin served as project manager and webmaster from 1998-2000 for Electronic Data Systems' (EDS) Technical Infrastrature Year 2000 Team.

Jake More
Jake More combines technical design savvy with years of experience in marketing to help clients effectively communicate their message. He has worked as a graphic designer for nearly 20 years, and has designed Web sites, PowerPoint templates, brochures, newsletters, and HTML-based e-mails for a wide range of clients. He has worked as a designer and a creativity coach for large corporations, non-profit organizations, foundations, and medical professionals.

In addition to his ongoing work in design and marketing, Jake has partnered for more than three years with Creativity Central, where he coaches groups to help them develop problem-solving and brainstorming skills and encourages them to engage in the creative process throughout their daily work and lives.

Previously, Jake spent 10 years with Meyer/Glass Design, a premier toy research and development firm in Chicago. While with Meyer/Glass, he played a key role in creating and developing hundreds of toy and game concepts. Jake also spent three years with Ligature, a textbook publishing company, where he specialized in overseeing the production process.

Jake received a Bachelor of Arts degree from Loyola University in Chicago in Communications Design.

Sarah Hammer
Sarah Hammer joined the Public Good PR team in May 2010 and specializes in media relations.

Prior to joining Public Good PR, Sarah was an account manager at Pac/West Communications, a PR and public affairs firm in Wilsonville, Ore. While at Pac/West, she generated hundreds of thousands of dollars of earned media coverage for a variety of clients in the public, private and non-profit industries. She also developed a nationally recognized social media campaign featured in the Wall Street Journal and regularly provided trainings on how to leverage social media for labor unions. Hammer has also managed the public relations department at Research Data Design, a market research firm in Portland.

Her career started as an outreach assistant for the National Center for Media Engagement, formerly known as the National Center for Outreach, an organization funded by the Corporation for Public Broadcasting to help public television stations go beyond the broadcast and engage communities in local issues of concern. In addition, she served in Wisconsin Public Television’s outreach department on early childhood education programs.

Sarah is an active member of the Public Relations Society of America’s Portland chapter and a volunteer for Planned Parenthood of the Willamette-Columbia and American Red Cross. In her free time, you can find Sarah practicing her clarinet, running local marathons or tasting wine in the Willamette Valley.