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About Public Good PR
Public Good PR is a boutique public and media relations firm
specializing in outreach on behalf of non-profit organizations,
foundations, attorneys, and socially responsible businesses.
Services range from developing strategic communications
plans to coordinating media campaigns and designing print
and digital materials. Since 2001, Public Good PR
has worked with a wide variety of socially responsible
organizations, generating coverage in national and local
print and broadcast media throughout the country.
Severn Williams
For more than 20 years Severn Williams has been advancing
the goals of nonprofits, foundations, and socially responsible
businesses through creative and effective communications
campaigns.
His work to publicize the environmental consequences of building
the nation’s largest water bottling plant near Mt. Shasta, California played a critical
role in preserving the pristine McCloud watershed. He garnered key media placements
for authors Paul Ehrlich and David Wilcove on national NPR shows including
Fresh Air, Living on Earth, and the Diane Rehm Show. Severn also worked closely
with the Leakey Foundation in promoting its 40th anniversary and its awarding
of the Leakey Prize to renowned primatologist Jane Goodall.
When the National Senior Citizens Law Center was concerned that low-income seniors would lose access to prescription drugs overnight as Medicare Part D took effect, Williams helped generate coverage in the New
York Times and the Washington Post to call attention to the issue. When 1 million cribs were recalled due to a potentially fatal construction flaw, he secured interviews for the lead plaintiff and attorney on the Today Show and Good Morning America.
In 2001-2002, Severn served as a key member of the strategy team for a $2 million public education campaign to prevent youth violence, funded by a grant from The California Wellness Foundation to San Francisco-based i.e. communications. At strategy and communications consulting firm Staton-Hughes, he helped elect Democratic candidates to office, represented labor unions to the media, and developed media strategies for non-profit organizations.
Severn worked with celebrities and media executives to incorporate environmental themes into TV shows and feature films at the Hollywood-based Environmental Media Association. He produced celebrity-featured public service announcements for the U.S. Environmental Hotline, and in 1996-1997 Williams directed the nationwide YES Tour, a multimedia show educating youth across America about protecting the environment.
Nina Erlich-Williams
Nina Erlich-Williams specializes in strategic communications.
She joined the Public Good PR team in 2007. Prior
to joining Public Good PR, Nina worked as a Senior
Planner in the County of Santa Barbara's Long Range Planning
Division and as a Court Services Analyst in the Office of
the Secretariat in California's Administrative Office of
the Courts.
At strategic communications and political consulting firm
Staton-Hughes, Nina developed strategy and directed day-to-day
operations for political campaigns. There she also drafted
brochures, newsletters, and other materials on behalf of
both political and non-profit clients. While with Staton-Hughes,
Nina planned and directed a three-day technology tour on
behalf of Congresswoman (now House Speaker) Nancy Pelosi
for more than 30 of her congressional colleagues.
Nina holds a Master of Public Policy degree from the Goldman
School of Public Policy at the University of California,
Berkeley and a Bachelor of Arts degree from Wesleyan University
in Middletown, Connecticut. She was a Coro Fellow in Public
Affairs in San Francisco in 1998-99.
Jake More
Jake More combines technical design savvy with years of
experience in marketing to help clients effectively communicate
their message. He has worked as a graphic designer for nearly
20 years, and has designed Web sites, PowerPoint templates,
brochures, newsletters, and HTML-based e-mails for a wide
range of clients. He has worked as a designer and a creativity
coach for large corporations, non-profit organizations, foundations,
and medical professionals.
In addition to his ongoing work in design and marketing,
Jake has partnered for more than three years with Creativity
Central, where he coaches groups to help them develop problem-solving
and brainstorming skills and encourages them to engage in
the creative process throughout their daily work and lives.
Previously, Jake spent 10 years with Meyer/Glass Design,
a premier toy research and development firm in Chicago. While
with Meyer/Glass, he played a key role in creating and developing
hundreds of toy and game concepts. Jake also spent three
years with Ligature, a textbook publishing company, where
he specialized in overseeing the production process.
Jake received a Bachelor of Arts degree from Loyola University
in Chicago in Communications Design.
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